Minlap Lifestyle E-Commerce Storefront

High-speed fashion e-commerce storefront with customized 1-click Razorpay checkout, dynamic product variant matrix, and automated WhatsApp inventory alerts.

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The Business Challenge

High cart abandonment (68%) caused by sluggish checkout steps and severe loss of ad attribution data following iOS 14 privacy rollouts.

The DigiRox Architectural Solution

Engineered a lightweight custom 1-click checkout flow, integrated Redis object caching for instant product filtering, and deployed Server-Side Conversions API (CAPI) on LiteSpeed Enterprise.

Quantifiable Results & Business Impact

Sustained 4.6x ROAS on Meta ad campaigns, 42% decrease in cart abandonment, and over 15,000 monthly orders processed flawlessly.

Technologies Used

WooCommerce Redis Razorpay Gateway Meta CAPI

Services Delivered

✓ E-Commerce Development
✓ Meta Ads
✓ CAPI

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